Glossary · distribution

OnlyFans

Generic creator-subscription platform launched in 2016 that became the dominant operator in the adult creator-platform layer over 2018-2022. Performers retain typically 80% of subscription revenue; the platform handles payment processing, content hosting, and subscriber management. The August 2021 announce-and-rescind episode is a defining moment in the platform's policy history.

Extended note

OnlyFans is the most institutionally consequential operator in the creator-platform layer. Its 2021 brief reversal of adult-content policy (announced August 19, rescinded August 24, 2021) demonstrated both the leverage payment processors retain over the platform layer and the leverage adult creators retain over the platform's revenue. The post-2021 environment requires substantial KYC + content-review compliance overhead at the platform level.

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